How to display an embedded report preview form in a Web app from a hyper link included into email

I cannot help sharing an interesting customer scenario and the solution we created for it:

https://www.devexpress.com/Support/Center/Question/Details/T487019

This is all about Web apps and reporting, so I anticipate it can be helpful for many businesses. 

Finally, I think it will be helpful to know that a report preview can be invoked not only a popup, but also as an embedded DetailView. 

This is controlled by the ReportsAspNetModuleV2 > DesignAndPreviewDisplayMode option.

As always, I look forward to hearing your thoughts on this.